About

Belle IQ offers intelligent perspectives on beauty and style. It summarizes academic research about beauty and style, keeps readers in the loop about related issues in the news, offers background and timelines on beauty and style trends, shares informative book reviews and interviews, and discusses the role of beauty and image in society. Smart is sexy.

Jennifer McWhirter is a freelance writer, researcher, former fashion model, and publisher and blogger of Belle IQ. She holds an Honours B.Sc. in Health Studies and is currently a graduate student at the University of Waterloo. Her work has appeared in national newspapers, and on national television and radio programs. You can follow her on Twitter.

Danielle Meder, fashion illustrator and blogger, created the illustration for Belle IQ that you see at the top right. Thank you, Danielle!