A study authored by Dr. Markus Jokela at the University of Helsinki, Department of Psychology, suggests that women are gradually becoming more and more good-looking.
This, the researchers explain, is because attractive women tend to have more children than their less-attractive coutnerparts, and a higher percentage of those children are girls. These girls grow up to be attractive women who have their own children and thus repeat the pattern. Generations of this has reportedly led to women gradually becoming more attractive. Read The Times for a great overview of the study.
Academic Citation:
Jokela, M. (in press, 2009) Physical attractiveness and reproductive success in humans: evidence from the later 20th century United States. Evolution and Human Behaviour.
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