Welcome to Beauty 101, where I’ll introduce you to terminology, facts, concepts, ideas, and theories related to beauty. Some posts in this category will be introductory; others, more in-depth.
HALO EFFECT
The Halo Effect (Beauty Halo Effect or Attractiveness Halo Effect) refers to a cognitive bias whereby attractive people are viewed to have more desirable personalities, skills, and traits compared to less attractive people. People assume that if an individual is good looking, they must be good in other ways, too. For example, good looking people are thought to be more intelligent and popular, and are more likely to get away with committing a serious crime compared to those who are unattractive.
This, of course, doesn’t explain the “dumb blonde” stereotype, but that’s for another post…
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