Article Alert: Fashion Hails its Darling

by Jennifer McWhirter on February 27, 2009

What: Fashion Hails its Darling by Derrick Chetty
Where: Toronto Star, Living (Fashion & Style)

In this article Derrick Chetty offers a quick review of the various places Barbie and related products are cropping up in celebration of her 50th brithday. With clever cross-generational marketing strategies abound, it’s hard not to notice Barbie this year.

The “original supermodel,” as Chetty refers to Barbie as, was on the real life runway at New York Fashion Week this month. View more images from the show here.

Before all this talk surrounding Barbie’s birthday, that last time Barbie came up in conversation for me was a couple of years ago at a social gathering with former classmates from undergrad and a former prof of ours. I forget how we landed on the subject, but Barbie came up. Of the eight or so young women there, I was the only one in the room who was allow to play with Barbie dolls as a child (I even got to play with my mother’s Barbie and Ken from the 1950’s/1960’s).

I like to think I turned out okay…

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